Holly is our Managing Funeral Director, overseeing funeral home and Water Cremation operations. She is a licensed funeral director and embalmer in Florida and Georgia. Holly’s career in the funeral profession began in 2010 after earning a Mortuary Science degree in Atlanta, GA. After building a foundation of skills working for independent and corporate establishments, she became an independent contractor and operations consultant. Her interest in death care alternatives became a reality when she helped co-found Gentle Water Cremation. As a Florida native, it is important to her to share the many benefits of Water Cremation and to provide an additional choice in end-of-life care. Holly lives in Boca Raton with her wife Malory and three dogs. When she isn’t at the funeral home, you can catch her hanging out with her family, going to a Dolphins game, grilling, or relaxing by the pool.

Dean received his B.S. in Mortuary Science from the University of Minnesota in 1984. He directed the Donated Body Programs at the Mayo Clinic and at UCLA, and he assisted in the research and development of Alkaline Hydrolysis (a.k.a. Water Cremation), co-authoring 26 scientific publications and abstracts. Over his 40 years in funeral service, Dean has been instrumental in bringing Water Cremation to many states including Minnesota, Maryland, Missouri, Oregon, Washington, California, and most recently Hawaii, working closely with state, county, and city officials. In addition to his role at Gentle Water, Dean owns and operates another Water Cremation facility in Minnesota's Twin Cities. Dean and his wife Denise love to travel and hang out with their 4 children and 2 grandsons. He loves to fish and takes annual trips to Canada with friends and family to catch walleyes and pike.

Tina holds a Master of Public Health in Epidemiology from Columbia University. She has worked in healthcare operations for over two decades across academia, nonprofits, and early stage startups. She also serves on the board of two nonprofit organizations. Tina works closely with Steve on the backend functions of the business.  She lives with her husband and two children in the Hudson Valley.  When she's not taxiing her children around to various sports practices she's working on restoring her 1850s farmhouse.

Steve was born in Plantation, grew up in Weston, and attended Nova and University School. After earning a bachelor's degree in Philosophy from Northwestern University in Evanston, IL, he moved to Los Angeles and has worked in management consulting, film finance, and tech startups. At Gentle Water, Steve works behind the scenes, managing many aspects of the business so that our funeral staff can focus on what they do best—caring for the families we serve. Steve lives with his wife Adrienne and their cat Nala. He volunteers as a big buddy to grieving children at Comfort Zone Camp, and he loves to golf.

Sandy spent 24+ years working in local newsrooms across the country. Early in her career, she interned at WSVN Channel 7 in Miami, Florida, and was hired as a news assignment editor at the same station months later. She moved on to be a reporter at News Radio 610 WIOD radio station in Miami as the afternoon beat reporter, later moving on as an assignment editor in Cincinnati at WLWT Channel 5. Eventually, her vast media experience led her back to Florida, where she took on the role of Assignment Manager in West Palm Beach at WPEC Channel 12. In 2014, Sandy changed direction and expanded her resume by becoming a business owner when she launched Hey, Sandy! PR and Communications. Her decision was based not only on her years of building invaluable contacts, which she knew would translate to public relations, but also on the need to care for her young son, who lives with Autism. Sandy’s dedication to family and her thriving business has led her to help change the lives of many of her clients one campaign at a time. Sandy has been recognized several times for her philanthropic efforts in the community. Sandy graduated from St. Thomas University with a degree in Communications. She is the president of the Gold Coast PR Council and resides in Wellington with her family. Sandy enjoys spending time with her six children, seven grandchildren, and a vast extended family in her leisure time. She also enjoys planning and throwing memorable family gatherings and an occasional glass of wine.